Major brands getting on the “natural” band wagon. Or maybe not!

natural cleaning products himalayan salt company

(Image rights: SC Johnson)

I recently started using a new cleaning product from Pledge, called the “Multi Surface Everyday Cleaner” which they claim is made of 99% natural ingredients.  I was surprised to find that it worked as well as it did in a wide variety of conditions and it left a nice smelling citrus scent for a couple of hours after cleaning.  Could this product be as good as it first appeared? I decided to go online and see if I could learn more about what is actually in the bottle.

With a quick Google search, I found my way to the product page on the Pledge website. I then clicked on the “ingredients tab” which took me to an entirely different website called: “www.whatsinsidescjohnson.com” this website appears to be a public resource to learn about what is inside Pledge and other products made by the parent company SC Johnson.

What I found on that website surprised me.

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Directly from the SC Johnson website, you can see their list of “natural” ingredients. (Image rights: SC Johnson)

I’m certainly not a chemist, but all of the ingredients except two looked a lot like the usual list of chemicals that are hard to pronounce and even more difficult for the average person to understand.  Before I go any further I want to make it clear that just because something is a chemical with a long, hard to pronounce label, does not mean it is toxic or harmful to humans, pets, or the environment.

However, the only two ingredients I recognized were the first ingredient, water and the last ingredient “citric acid” as you can see by the image to the right, everything else is essentially chemist speak.

All of this from a product that claims to be 99% natural?

To me this reinforces the notion that the word Natural can and will be used as broadly as possible by companies looking to cash in on shoppers becoming more health and product conscious.  On the other hand, I see this as a positive because the market is responding to customer buying habits. But that is another story.

To me the moral of the story is that we’ve come a long way toward having more natural, sustainable and health options at retail and grocery stores throughout America and most likely in other developed nations, but we are still yet to see an all botanical non-toxic product make it’s way in to the mainstream market (at least that I can find.)

This is probably because of the added expense that it takes to create entirely plant based formulas, but there companies that are beginning to head in that direction.  I have watched essential oil company: Doterra come on strong in the last few years and is even offering some ready-to-go, essential oil based cleaning products like their On-Guard cleaning formulation that appears to be closer to the “perfect” household cleaner.  Does anyone have any experience with any of these cleaners or perhaps a cleaner you might recommend to the Salt Skill community?

Let us know in the comments below.

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